The SEO Strategy That Made This Mobile Home Mover the #1 Choice in Town
A mobile home mover faced stiff competition in a niche market. His primary competitor dominated the local search rankings despite offering subpar service, leaving him frustrated and eager to stand out. Determined to provide better service and give customers a trustworthy option, he set out to improve his online presence, attract more leads, and cover the entire state. The problem? His website wasn’t mobile-friendly, he lacked clear calls-to-action, and he had no system for tracking or following up with leads other than the cell phone in his pocket.
That’s where Xeno Marketing stepped in to help him transform his business.
Scaling success one move at a time—how this mobile home mover leveraged SEO, Google Ads, and automation to dominate search rankings!
Step 1: Building a Mobile-Optimized Website
The project started by redesigning his website to be clean, professional, and easy to navigate. The new site featured clear calls-to-action and made it simple for visitors to request quotes or schedule services. We focused heavily on mobile optimization, ensuring customers could connect with him no matter what device they used.
Step 2: Supercharging SEO
To ensure he showed up when potential customers searched for mobile home moving services, we optimized the site for SEO. We targeted statewide keywords, improved meta descriptions, and created content highlighting his expertise and service coverage. This gave him the foundation to rank higher in organic search results.
Step 3: Launching Paid Ads for Immediate Leads
While waiting for SEO to build momentum, we ran Google Ads targeting people searching for mobile home transporters. The ads directed traffic to a high-converting landing page with a detailed inquiry form that filtered out unqualified leads, ensuring he only spent time on serious prospects.
Step 4: Automating Lead Tracking and Follow-Ups
To handle the influx of inquiries, we implemented Go High Level for lead tracking and follow-ups. This tool helped us automate email and SMS notifications that kept leads engaged, and two-way SMS made it easy to request photos and finalize quotes quickly. This reduced his administrative workload and allowed him to respond faster to potential customers.
The Launch and Results
The results came quickly. Within 4 months, he saw a surge in qualified leads and booked more jobs than he could handle. His website climbed to the top of organic search results, allowing him to turn off paid ads while continuing to generate leads for free. Automated processes saved him time, improved customer satisfaction, and made follow-ups effortless.
This graph shows how Xeno Marketing’s SEO and automation strategies scaled website traffic by 27% year-over-year, reaching over 27,000 total visits!
What Happened Next?
With the foundation in place, his website traffic grew consistently year over year. Even after paid campaigns were paused, the optimizations we implemented continued to deliver a steady amount of traffic and leads. The streamlined process also allowed him to handle more inquiries without adding staff, keeping his overhead low and profits high.
The Takeaway
This story is proof that even niche businesses can dominate their markets with the right strategy. A combination of website optimization, SEO, paid ads, and automation turned this mobile home mover into the go-to provider in his area. Whether you’re a local contractor, service provider, or small business owner, this case shows that you don’t need endless resources—just the right tools and a focused plan.
Are you ready to take the lead in your market? Xeno Marketing is here to help you build momentum and keep it going!
