How One Art Teacher Made Over $4,000 with Her First Online Class (and Built a Business Around It)

A passionate artist taught crafting classes in her local community for years. Her in-person events were popular, but she dreamed of reaching more people by taking her classes online. The problem? She had no idea where to start. She knew she wanted to host her first virtual class on Facebook, but the tech setup, payments, and marketing felt overwhelming.

That’s where Xeno Marketing stepped in to bring her vision to life.

You don’t need to be tech-savvy or have a massive following to start something new online—discover how one art teacher turned creativity into income with a simple online class setup.

Step 1: Creating Buzz on Social Media

To get the word out, we created a professional Facebook page with consistent branding that matched her style. We guided her through hosting short live videos to introduce herself, share sneak peeks of the class project, and answer questions. These lives worked wonders, boosting her visibility and helping Facebook’s algorithm show her content to more craft enthusiasts.

Step 2: Setting Up the Site

With interest building, we created a simple, beautiful funnel on Squarespace to make sign-ups easy. The class page highlighted what students would learn—how to paint a high-end home décor piece—and led visitors straight to checkout. After payment, attendees landed on a thank-you page where they could download a supply list. Then, the page directed them to request access to the private Facebook group.

Step 3: Building Excitement with Email Sequences

Next, we crafted an email sequence to keep students engaged and excited. The first email welcomed them, thanked them for signing up, and provided the supply list again—just in case. The second email reminded them to join the group and shared tips for class preparation. A final reminder email went out the day before the class, building anticipation and ensuring no one missed out.

The Launch and Results

After generating buzz for a few weeks, the sales page opened. The results? Better than expected! With Facebook driving over $3,500 in sales, this chart highlights how leveraging social media and simple funnels turned a first-time online class into a $4,155 success story.

What Happened Next?

This first virtual class created the confidence to keep teaching online and built an email list of eager fans ready to sign up for future classes. With this foundation in place, we prepared to roll out a membership program to create a steady, predictable income around her passion. This approach turned a one-time success into a scalable, sustainable business model.

The Takeaway

This story is proof that you don’t need to be tech-savvy or have a massive following to start something new online. All it takes is the right plan, a little guidance, and the courage to go for it. Whether you’re a local artist, fitness coach, or small business owner, there’s an audience out there waiting for what you have to offer.

Ready to turn your idea into income? Let’s make it happen!